dogged by a growing image problem (fat ass americans) that has linked HIGH FRUCTOSE CORN SYRUP with everything from obesity to diabetes, the corn refiners association has come up with a smart solution- (or a sly and sneaky one, depending on your point of view): change the name..... according to the Associated Press, the CRA is applying to the federal government to approve 'corn sugar' as an alternative name on our food labels...... it seems HIGH FRUCTOSE CORN SYRUP is a victim of its own success.... developed in the 1970's as a cheaper alternative to cane sugar, it quickly found its way into EVERYTHING from soda pop to bread..... but as the rates of obesity and diabetes in america climbed, the ubiquitous sweetener (known as the dietary devil) came to symbolize all that was wrong with the average americans diet..... consumers started avoiding it like the plague, no doubt in part because the name just sounded- well too damn industrialized.....! after all, my deep-rooted italian mom or grandma never reached for the HIGH FRUCTOSE CORN SYRUP to make any of their homemade breads, desserts or condiments...... even some conglomerate manufacturers started removing it from their products: gatorade, snapple, hunts and coca cola jumped on the bandwagon.... the CRA is crying unfair and a foul.................... they have now launched a slick new website that welcomes readers with a picture of a pleasant photo of a corn maze and the question- '.......confused about what you're hearing about HIGH FRUCTOSE CORN SYRUP......? but we in the food world already know: whether it is called corn sugar or HIGH FRUCTOSE CORN SYRUP, it is sugar and its make up is like practically every other sugar out there........ white (death) sugar, brown sugar, sucrose, honey, and even maple sugar are all roughly the same mixture of simple sugars called glucose and fructose....... given the fact that the american diet is already toooo damn sweet, we as american consumers with mounting health issues should be consuming less and less sugar in any of its molecular forms..... but hey- rachel ray lost 44lbs....